The Vamos Story

Born in Mexico and coming from a family with over 40 years of experience in México’s food industry, our founder Alan has always been passionate about sharing his country’s diverse foods and ingredients with others. That is why he created Vamos Foods – a company dedicated to delivering Mexican flavors in the form of nutritious snacks crafted in his native México. ¡Vamos!

Nuestra Misión

At Vamos Foods, we aim to create the country’s largest Latine-inspired food community by offering diverse, healthy, and authentic Mexican products. Not only are we crafting tasty snacks, but we’re working towards reshaping our culture’s image on this side of the frontera.

So much of the Mexican food consumed in the United States swings towards the indulgent side, rather than highlighting nutritious ingredients that are equally delicious. It’s true – Mexican food can be healthy, and we’re here to spread the message. 

We’re kicking off this mission with our vegan protein bars to provide consumers a convenient, portable, and delicious sample of México’s flavors. But our barritas are just the beginning.

How it all started

When I moved to the States from my native México, I never had to look too far for flavors that reminded me of home. America loves Mexican food, and I could find plenty of burrito and taco spots around my neighborhood, but never healthy Mexican options.

Whenever I went to the grocery store to find a on-the-go snack, I would always find a dozen of protein bar brands offering the same flavors: chocolate or peanut butter variations, but nothing that resembled the Mexican foods I grew up with. That’s when I decided to launch Vamos Foods with the mission of bringing authentic Mexican flavors into the healthy snack aisle.

Alan S. - Founder